The Best E-Commerce Platforms for Your Small Business in 2024

Let’s compare the top five e-commerce platforms you can use to kickstart your online store

Overview: Shopify is a versatile e-commerce platform that caters to businesses of all sizes. It’s particularly well-suited for small businesses due to its user-friendly interface and robust features.
Key Features:
- Website Builder: Shopify provides an intuitive drag-and-drop website builder, allowing you to create a professional-looking online store without coding skills.
- Order Management: Efficiently manage orders, track inventory, and handle customer inquiries through the platform.
- Sales Channels: Sell across multiple channels, including your website, social media, and marketplaces.
- App Store: Access a wide range of apps and plugins to enhance functionality (e.g., marketing, analytics, shipping).
- Mobile App: Monitor your store on the go with the Shopify mobile app.
Pricing: Shopify offers various pricing tiers, ranging form $29/month to $299/month.
Try Shopify for free!

Overview: BigCommerce focuses on scalability and customization. It’s suitable for businesses that anticipate growth and want flexibility.
Key Features:
- Scalability: BigCommerce can handle large product catalogs and high traffic volumes.
- Customization: Customize your store’s design, checkout process, and functionality.
- SEO Tools: Built-in SEO features help improve your site’s visibility.
- Multi-Channel Selling: Sell on social media, Amazon, and other platforms.
- Analytics: Gain insights into customer behavior and sales performance.
Pricing: BigCommerce offers tiered pricing based on your business needs, ranging from $29/month to $299/month.

Overview: Ecwid is unique because it seamlessly integrates with existing websites, making it an excellent choice for businesses with established online presence.
Key Features:
- Embeddable Widgets: Add an online store to your website or blog using Ecwid widgets.
- Inventory Management: Easily manage products, track stock levels, and handle orders.
- Payment Gateways: Ecwid supports various payment options.
- Responsive Design: Your store adapts to different devices.
- Global Selling: Reach customers worldwide.
Pricing: Ecwid offers a free plan and paid options with additional features. Their paid plans range from $14/month to $82/month.
Try Ecwid for free!

Overview: Square Online caters to brick-and-mortar businesses looking to expand online. It seamlessly integrates with Square’s point-of-sale system.
Key Features:
- Omnichannel Integration: Connect your physical store with your online presence.
- Easy Setup: User-friendly interface for quick store creation.
- Inventory Sync: Keep inventory consistent across channels.
- Order Management: Process orders efficiently.
- Payment Processing: Integrated with Square’s payment solutions.
Pricing: Square Online offers both free and paid plans starting at $29/month.

Overview: Wix is known for its visually appealing designs and ease of use. It’s great for businesses that prioritize aesthetics.
Key Features:
- Drag-and-Drop Builder: Create a stunning website without coding.
- SEO Optimization: Wix helps improve your site’s search engine rankings.
- Templates: Choose from a variety of templates tailored to different industries.
- App Market: Access third-party apps for additional functionality.
- Mobile Optimization: Ensure your site looks great on mobile devices.
Pricing: Wix offers free plans with premium options, but for e-commerce capabilities, it starts at $29/month.